Semalt: Everything You Need To Know About Organic Positioning
Today, an important part of digital marketing is focused on positioning in the Google search engine. There are two clearly differentiated ways to position your web page: the first is by pay per click (PPC), also known as SEM, Sponsored Links, or Adwords. On the other hand, there is organic positioning, also known as SEO or natural positioning. Both strategies are related to the positioning of your website in the top positions of search engines.
Indeed, each strategy has various advantages. Nevertheless, SEO is considered the most effective strategy in the medium to long term. This strategy can be easily implemented with the help of an SEO expert and the help of a better SEO tool to achieve your goals in a short period.
If you are interested in getting a natural ranking based on your content and not paying for it, this article will certainly interest you.
What is natural ranking?
Organic or natural ranking is when a website appears in the unpaid search results of Google and other search engines when a user searches for a specific keyword.
Each keyword search has thousands, if not millions, of possible answers in the form of a web page. To decide which ones to display and how to order them, Google follows a three-step process:
- Crawling - Google's bots or "spiders" crawl the web looking for pages and "read" them based on an algorithm to see what kind of information they contain.
- Indexing - Once they have detected the existing pages, the bots place them in a kind of index, taking into account their content and their relevance to different keywords.
- Publication: When a user enters a search on Google, the search engine shows him/her the results of its index that it considers the most relevant, based on a series of algorithms that only it knows.
How to get a natural positioning of your blog or website?
Before you start writing an article for your website or blog like crazy, you need to stop for a moment and think about the content you are going to write and study how you are going to make it attract your readers and gain the trust of search engines like Google, for example.
Thus, we present to you the 7 fundamental rules to improve the SEO positioning of your articles:
Identify the keywords
In the same way that you create a website or a blog, you must realize a keyword strategy to guide your positioning plan. Thus, when you create an article, you must realize or take into account this strategy. You can rely on the Dedicated SEO Dashboard tool to find out exactly what types of searches people are doing on Google.
Moreover, you can access the tool for free. It is a very effective tool that you can use to target the words or phrases that people are searching for while specifying the desired language and country of search.
To select the right keywords, you need to take into account the competition for that word (the higher it is, the more difficult it will be to rank for it) and the monthly search traffic.
Strengthen your content
Your content should be creative, original, and useful. Marketing your products or services should not be your first concern. Before you get to that point, think objectively about how you can really help your target customers. In this context, write articles that are relevant to their needs, user-friendly, and with tips and examples that showcase your brand.
At this point, it will depend a lot on the length of the message you write, the topic, and your style, but there are some basic rules to consider. To this end, your article should contain: the main title containing the keyword; subtitles, and the keyword should appear in at least one of them. It is important that your article contains a reasonable number of at least 1000 words since it has been shown that articles reaching this number of words can easily achieve a better ranking.
Take care of your images
SEO concerns all the compartments of your website. Therefore, your images are no exception. It is therefore important to name them appropriately, taking care to mention everything necessary.
It is possible for Google to know what your image refers to as soon as it can identify the keyword that is added to the Alt text. Be sure to add the Alt text and include the SEO keyword for that page. Also, it is important that the text is relevant to the image.
Images are becoming increasingly important for SEO, so you should always use them with a title and Alt attribute while also optimizing them with the selected keywords.
Keep in mind the details
To succeed in your SEO strategy, details are important because, little by little, they accumulate points with Google. The truth is that a website must have certain specific configurations to perform positioning in the web search engines. Here are some details to keep in mind:
- The meta description - There are two essential elements to include in the meta description (a small descriptive text of about 155 characters that always appears when you search on the internet), namely: the keyword and a call-to-action text.
- Structure your links - It is crucial to make sure that you customize the URLs of your website's articles and web pages by adding the corresponding keywords. Don't forget to remove accents, periods, or commas from your URL, as this will affect the SEO.
- The Favicon: "favorite icon" is an image that allows the identification of your website. It is often displayed in the favorites, address bar, and many other key places in the browser.
- Correct "404 errors": You have probably already seen a window suddenly appear saying "404 error" when you click on a link. These are broken links that can negatively affect your SEO. These types of links discourage your visitors and prevent them from continuing to navigate freely on your website. Therefore, this state of affairs will greatly affect the bounce rate and, in turn, the ranking of your website on Google.
When it comes to links, it is also important to link your content to other internal links. In other words, when you talk about a topic on your website, make sure you can link to it and add an internal link to extend users' browsing time on the page.
Analyze and measure your SEO strategy
To achieve a good position in search engines organically, it is important to first analyze how your SEO strategy works in order to optimize your resources. The best SEO tool that will allow you to get this information is the Dedicated SEO Dashboard.
If you want to know more about this free tool to analyze your SEO strategy, now is the time for you to try it.
SEO positioning is a matter of patience
A web positioning strategy requires a lot of patience and dedication. Invest the necessary time to create and customize a good website. In order not to miss anything, it is essential that you get organized. So, develop a monthly goal plan with the different SEO tactics you are going to implement to have better control of your actions and so you can evaluate them.
You must understand that the process of web positioning in search engines is not a one-day task. Moreover, it is necessary to update it and look for ways to optimize it on a daily basis. In this way, you will get your website among the first positions of the search results.
The advantages of natural positioning
Organic or paid positioning, which is more profitable? Well, positioning your page naturally and organically is not done in four days, but requires patience, perseverance, and a lot of work, unlike paid positioning, which provides more immediate results.
But it is a work that, without a doubt, is worthwhile because it involves the following advantages:
- Visitors reached with natural positioning can become more numerous, stable, and loyal than those who land on our site through an ad.
- With organic positioning, users and potential customers get much more prestige and credibility than with paid advertisements.
- With this type of positioning, costs are saved, which allows you to create your own promotion channel that does not require you to advertise constantly.
- The positions obtained are maintained over time since they do not depend on the contracting of an ad.
Conclusion
If you want the Internet to talk about your company, search engines like Google shall be the showcase of your products and services. All the efforts you can devote to improving your web positioning will be great allies for your business.
Therefore, understanding and improving SEO is paramount and is not something complex or unattainable. A website with excellent SEO strategies can achieve a good natural ranking as long as you have a good method. Thus, it is important to consider the benefits it offers when it comes to improving our Google ranking.
Moreover, you will hardly need to be an SEO expert to get your website to the top position in Google. Agencies like Semalt have knowledgeable experts who can do all the work for you. Also, with a better SEO tool such as the Dedicated SEO Dashboard, you can check the evolution of your website on a daily basis and target the errors that need to be corrected to accelerate its rise.